Bizness Apps

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Design System / UX / UI / Mobile / Web

Project Overview

Bizness apps is a mobile app building platform that enables small businesses to utilize native technology with a CMS solution. When I came on board, there was a ton of software built, but without consistency or standardization. This held true with the brand, as well as design components. The majority of my effort was to create a flexible design system while redesigning the platform from the ground up.

A Few Credits

Jim McCullough, Director of User Experience
Stephen Heisserer, VP of Product
Ryan Szot, Senior Product Manager
Rocky Beck, Marketing Designer
Paulina Chrisostomo, Graphic Designer


Color palette



Typography


Open Sans

Primary font family

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h j k l m n o p q r s t u v w x y z
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Merriweather

Secondary font family

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9 ! @ # $ &


Design System


I created a design language and a UI pattern library that emphasized consistency, affordance and a clear hierarchy.

browser

Info Architecture


During the redesign of the CMS platform, we also needed to ship new features. The existing architecture had it's challeges in terms of scalability, so we re-architected portions of the CMS to accommodate entirely new sections.

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browser

The CMS


The capabilities of the CMS are truly incredible. Unfortunately the poor user experience created a steep learning curve for new users. Using best practice with the UI and introducing a few walthroughs vastly improved the usablity.

desktop
desktop
desktop
desktop

The Website Refresh


A decline in leads after the launch of a previous website led us to give the site a refresh. The main areas of improvement included our brand story and product offerings. We achieved this with a refined content structure and better communication design.

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My Role

Senior UX/UI Designer
User Experience
UI Design
Branding

Employer

Bizness Apps Inc.

Client

Bizness Apps