Callaway

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UX / UI / Web / Front-end

Project Overview

My primary role for the callawaygolf.com redesign was to collaborate with Callaway's Digital Creative Director to create a brand new online e-commerce experience for golf enthusiasts everywhere. We created an intuitive and immersive experience that enabled users to customize their favorite Callaway equipment. There was also an emphasis on accessing brand content throughout the site. This helped increase engagement and answer questions about high end equipment.

A Few Credits

Chris Velardo, Digital Creative Director
Stephen Hui, Front-End Developer


Color palette



Wireframes


The information architecture was planned to emphasize an intuitive shopping experience paired with exclusive content.


Home Page


browser

The Website


For the core pages of the site, the goal was to create layouts that would be flexible enough to accomodate a robust content strategy as well as enable tons of product customizations.

browser
mobile-site

My Role

Interactive Design
User Experience
Web Design
Web Development

Employer

Callaway Golf Co.

Client

Callaway