My primary role for the callawaygolf.com redesign was to collaborate with Callaway's Digital Creative Director to create a brand new online e-commerce experience for golf enthusiasts everywhere. We created an intuitive and immersive experience that enabled users to customize their favorite Callaway equipment. There was also an emphasis on accessing brand content throughout the site. This helped increase customer engagement and in turn, profits.
The information architecture was planned to emphasize an intuitive shopping experience paired with exclusive content.
For the core pages of the site, the goal was to create layouts that would be flexible enough to accomodate a robust content strategy as well as enable tons of product customizations.
Callaway Golf Co.