Younity is a media streaming ecosystem that is built on the idea of accessing your content from anywhere and on any device. This is a very involved design project that I've been able to work on from it's early stages. When I came onto the team, the brand and product were still essentially in beta and had huge potential for UX improvement. I constantly aim to create a more cohesive, user friendly experience across all the younity platforms. This includes the brand, website, mobile and desktop applications. It has become an interesting technical challenge, that continues to evolve everyday.
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Younity is a product with lots of platforms and user touchpoints. The first thing I wanted to do was map out the user flows and find out if there were any major roadblocks for users. Then I created new layout and navigation explorations to improve the ux.
I worked closely with our UX/UI designer and marketing team to establish the tone and proposition value of the product online. We are now optimizing it to improve conversion and engagement.
Alongside a refresh of the visual design, new feature sets and custom media players enhanced the richness of the UI.
This is a brand new product that was designed from the ground up. The UX team was given autonomy on how to enhance and improve the mobile experience on the desktop.
Entangled Media Inc.