younity

＿＿＿＿

My role: Senior Designer

Project Overview

Younity is a media streaming ecosystem that is built on the idea of accessing your content from anywhere and on any device. This was a very involved design project that I've been able to work on from its early stages. When I came onto the team, the brand and product were still essentially in beta and had huge potential for UX improvement. I created a more cohesive, user-friendly experience across all the younity platforms. This includes the brand, website, mobile and desktop applications. It was an interesting challenge and continues to be a great design solution.

A Few Credits

Gabe Leahy, UX / UI Designer
Rocky Beck, Front-End Developer
Danny McKay, Back-End Developer
Joseph Hopson, Android Software Engineer
Eric Reid, iOS Software Engineer
Toastal, Desktop Software Engineer
James Koshigoe, Senior Software Engineer

Younity is a product with lots of platforms and user touchpoints. The first thing I wanted to do was map out the user flows and find out if there were any major roadblocks for users. Then I created new layout and navigation explorations to improve the experience.

I worked closely with our UX/UI designer and marketing team to establish the tone and proposition value of the product online. Through testing and user feedback, the site evolved into a great tool for lead acquisition.

Alongside a refresh of the visual design, new feature sets and custom media players enhanced the richness of the interface.

This was a brand new product and designed from the ground up. The UX team was given autonomy on how to enhance and improve the mobile experience on the desktop.