Overview
Brand Promise
"Mobile apps for business made easy."
We Are
Empowering
Entrepreneurial
Energetic
Dependable
Inspiring
Creative
Coaches
Typography
Primary Font
Open Sans Light
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9 ! @ # $ &
*Use for headlines
Secondary Font
Merriweather Light
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9 ! @ # $ &
*Use for quotations and external sources
Colors
Color Palette
Brand Blue
Secondary Blue
Text Grey
CTA Orange
Light Blue
Text White
Brand Gradient
70% UI Blue
30% CTA Orange
background: linear-gradient(-328.57deg, #1486AB 0%, #1486AB 45%, #FF9900 100%);
Color Usage Guide
Don’t use CTA Orange over Brand Blue
Do use CTA Orange against Secondary Blue
Do use white against the Brand Gradient
Do use white against Brand Blue
Branding
Logo Usage Guide
Don’t use the old logo
Don't stretch or squeeze
Don't add treatments
Don’t rotate it
Don't use busy backgrounds
Don't use with another color
