Overview

Brand Promise

"Mobile apps for business made easy."

We Are

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Empowering

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Entrepreneurial

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Energetic

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Dependable

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Inspiring

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Creative

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Coaches


Typography

Primary Font

Open Sans Light

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9 ! @ # $ &

*Use for headlines

Secondary Font

Merriweather Light

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9 ! @ # $ &

*Use for quotations and external sources


Colors

Color Palette

#1486ab

Brand Blue

#3A525F

Secondary Blue

#666666

Text Grey

#FF9900

CTA Orange

#F9FCFF

Light Blue

#FFFFFF

Text White

Brand Gradient

#1E9AC2

70% UI Blue

#FF9900

30% CTA Orange

background: linear-gradient(-328.57deg, #1486AB 0%, #1486AB 45%, #FF9900 100%);

Color Usage Guide

This clashes and lacks contrast

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Don’t use CTA Orange over Brand Blue

Ahh…much better

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Do use CTA Orange against Secondary Blue

Use sparingly as a design variance

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Do use white against the Brand Gradient

Classic Bizapps

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Do use white against Brand Blue


Branding

Logo Usage Guide

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Don’t use the old logo

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Don't stretch or squeeze

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Don't add treatments

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Don’t rotate it

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Don't use busy backgrounds

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Don't use with another color


Logo Assets