The PlayMG website was the marketing and e-commerce hub for the launch of an Android gaming device. The site features a long scrolling homepage with thoughtful interactions and a storytelling approach throughout. The design established a playful and engaging theme to appeal to the “tween” market. My role in this project included concept development, user experience, and high fidelity designs.
The wireframes and information architecture helped organize the content in ways that described the product, while showcasing it's unique capabilities.
Here's where I pulled out all the stops. I used movement and color to grab the attention of our audience and keep them engaged.
UX / UI Designer